Christian Rawson

I’m at my best building teams, developing smart strategies, and seeing great ideas through from concept to results. My background in SEO, social media, and broadcast helps me create brands and campaigns that actually connect. I’ve partnered with startups, regional powerhouses, and global brands to help them find their voice—and amplify it in meaningful ways.







Mashable •

Did Lena Dunham just confirm the internet's Lorde/Jack Antonoff conspiracy?

I can't quite figure out what year we are living in.

Let me more clear. I can't pin down what year the chronically online are living in. We are in an unprecedented time of tech advancement, what with artificial intelligence taking over our lives and astronauts literally going back to the moon. But everywhere I turn, I see remnants of the past: People are yearning for 2010s hipster aesthetics. Avatar: The Last Airbender fan cams are all over my FYP. Celebrities are skeletally thin again, and thi...
Mashable •

Creator Gigi Bello on the simple gear setup she relies on for capturing content

In 2025, content creator Gigi Bello (@okaycoolgigi) took her audience on a journey. She was determined to fix the “landlord special” — a peephole on the door of her New York City apartment that had long been painted shut. The video (and its subsequent follow-ups) went viral, landing the 28-year-old CPA a feature in People and a slew of new followers.

“Content creation kind of happened by accident after a few videos went viral, but I fell in love with it,” Bello says.

Bello's account has otherw...
Mashable •

Parents are turning their teens' texts into AI emo songs

Parents have long turned to social media to unload about the tiny indignities of raising teenagers. The difference now is that they can feed those texts into AI and turn them into pop-punk songs that sound like they were ripped from a 2007 Warped Tour compilation.

Across TikTok and Instagram, parents are using AI music tools like Suno to transform everyday texts from their kids into emo anthems. (Whether all of these creators are actually parents of teenagers is another question.) One moment, i...
Mashable •

AI bots are coming for us! The story behind the New Yorker's scary new cover

The cover of the Future Issue of The New Yorker, dated April 13, 2026, depicts terrifying days ahead.

Created by artist Christoph Niemann, "New Horizon" features a red sky and giant AI bots menacing a clueless human; the bots' eyes pointedly match the bloody-hued background. New Yorker covers can certainly get dark, but "New Horizon" looks like a horror-movie poster, symbolizing the prevailing view among creators about the advent of artificial intelligence.

We asked Niemann, a celebrated artis...
Mashable •

Justin Bieber's Coachella set was deeply online in the best way

Justin Bieber did not spend his Coachella headlining set pretending the past was behind him. Instead, he opened a laptop, pulled up YouTube, and sang directly to it.

Midway through his 90-minute set on Saturday, the Day Two headliner began streaming old clips of himself performing snippets of songs like "Baby," "Favorite Girl," "Never Say Never," and "Beauty and a Beat," duetting with the floppy-haired, younger version of himself that first made him famous. "I feel like we gotta take you guys o...
Mashable •

What is the viral Needoh toy, and why is it out of stock everywhere?

NeeDoh toys first came to my attention in 2024 when my wife, a teacher, was stocking their classroom with fidget toys to keep high schoolers focused and off their phones. We bought a couple of NeeDoh Nice Cubes for our house too, which quickly became coveted fidgets among our friends for their pleasing, pliable feel. So imagine my surprise when the fidget toy that's been a mainstay on our coffee table for two years has suddenly gone viral, causing chaos among children and parents across the coun...
Mashable •

Musician Leith Ross is taking a year without screens

Between "friction-maxxing" and the discussions regarding "social media addiction," it's safe to say that we're ambivalent about our lives online. We'd love to "touch grass," yet the bright colors of Instagram Reels lure us into remaining on our phones.

Some people, though, are making concerted efforts to decrease their screentime. But musician Leith Ross is taking it a step further: They're not looking at screens for a full year.

Not literally — they will go see a movie in the theater or borro...
Mashable •

BTS' 'Hot Ones' episode included milk, screaming, and a 'Digimon' singalong

Some things can feel so specific, so perfectly engineered in a lab to appeal directly to me. Today, that thing is the members of BTS singing "Butter-Fly" by Kōji Wada, the iconic opening theme to Digimon Adventure, during an appearance on Hot Ones.

The members approached the hot wings challenge with wildly different strategies. V called it quits a few wings in — smart! — and spent the rest of the episode slamming pints of milk. Jin attempted to expel the chili demons from his body through a ser...
Mashable •

Kindle owners are furious over Amazon's plan to end support for older devices

Amazon is facing backlash from Kindle owners after notifying users this week that support for Kindle devices released in 2012 or earlier will end on May 20.

The email sparked immediate panic online, with many readers initially fearing their beloved e-readers were about to stop working entirely — and others expressing frustration that devices they have used for more than a decade are effectively being pushed toward obsolescence.

Much of the frustration seems less about the devices themselves an...
Mashable •

Help us choose the Mashable 101 Fan Fave: Nominate your favorite creators here

At Mashable, we spend a ridiculous amount of time scrolling through social media — and we know you do the same.

You might say we're a bit obsessed.

In 2025, we were excited to launch The Mashable 101, our essential guide to the creators who made the internet interesting that year.

Well we’re doing it all again in 2026, except this time, we’re inviting you to nominate the content creators you think should be on our list.

We're looking for the digital voices carving out a niche for themselves...
Mashable •

Remi Cruz Parsons has been online for over a decade. Here's what she's learned.

Remi Cruz Parsons has spent more than a decade inviting viewers into her life. What began with room makeovers and lifestyle vlogs has evolved into a deeply loyal audience of millions that has followed her through every era, from YouTube uploads filmed in her parents' house to podcasts, live tours, and now, her first cookbook.

With her new cookbook, Let's Get Cooking: Everyday Meals, Tipsy Favorites and Comfort Food Cravings, the 31-year-old creator is bringing one of the most beloved parts of h...
Mashable •

Jimmy Kimmel mocks Trump griping about Biden to children at Easter Egg Roll

Jimmy Kimmel has returned from a one-week break, diving straight back into our ongoing hellscape by addressing President Donald Trump's behaviour during the Easter holiday. On Easter Sunday, Trump published a post on Truth Social threatening a large-scale attack on Iran's power plants and bridges this Tuesday. He subsequently followed it up with a post that simply read, "Tuesday, 8 P.M. Eastern Time!"

"He's the only president who teases a bombing the same way ABC promotes new episodes of Will T...
Mashable •

Stephen Colbert reacts to Trump's Easter threats to Iran over Strait of Hormuz's closure

Stephen Colbert has reacted to President Donald Trump's threats to destroy Iran's power plants and bridges. Posting to Truth Social on Easter Sunday, Trump announced that the U.S. would attack Iran on Tuesday, stating that "There will be nothing like it!!!" As Colbert noted, Trump going "100 percent cage-free crazy on the internet" didn't make for a very festive Easter atmosphere.

"Open the Fuckin' Strait [of Hormuz], you crazy bastards, or you'll be living in Hell — JUST WATCH!" Trump wrote (e...
Mashable •

Trump's call with the Artemis II crew had an awkward pause

No, NASA's Artemis II astronauts did not make contact with extraterrestrial life on the far side of the moon — but they did get a call from Donald Trump.

As the crew traveled farther from Earth than any humans have in decades, the U.S. president phoned commander Reid Wiseman, pilot Victor Glover, mission specialist Christina Koch, and mission specialist Jeremy Hansen on Monday to congratulate them on the historic mission. The exchange was captured on the Artemis II livestream.

"You've made his...
Adweek •

The 2026 Agencies Vanguard Awards: Defying the Odds to Make Work That Resonates

Jared Belsky After losing a string of clients in a 45-day period, Jared Belsky turned around the fortunes of Acadia, which went on to have its best year yet in 2025 by turning a $7 million loss into a $7 million gain in 12 months. To make it happen, Belsky refused layoffs, brought in 45 new mid-market clients (winning 80% of pitches), and took up arms against principal media buying. He went all in on retail media with the acquisition of Crush, an Amazon accelerator, building end-to-end expertise...
Mashable •

NASA's Artemis II crew is already going viral from space

For the first time in decades, astronauts are heading back toward the moon. And for the first time ever, they are doing it with their iPhones.

NASA's Artemis II crew — Commander Reid Wiseman, Pilot Victor Glover, Mission Specialist Christina Koch, and Mission Specialist Jeremy Hansen — are not only documenting one of the most historic missions in modern spaceflight, but also turning it into social media content.

Over the weekend, Wiseman and Koch shared a photo of Earth taken from inside the O...
Mashable •

A Nutella jar floats through zero-g with Artemis II crew

As NASA's Artemis II crew made history today by traveling farther from Earth than any humans ever have, another unexpected passenger quietly drifted into frame: a jar of Nutella.

During NASA's livestream of the mission, the hazelnut spread could be seen floating around the Orion spacecraft cabin just minutes before Commander Reid Wiseman, Pilot Victor Glover, Mission Specialist Christina Koch, and Mission Specialist Jeremy Hansen broke the distance record previously set by Apollo 13 in 1970.

T...
Mashable •

Clavicular confronted by trans women over who started ‘looksmaxxing’

"Looksmaxxing" influencer Clavicular was recently approached by three trans women, prompting a discussion on which community — incels or trans women — really started the intense beauty movement.

In a viral video clipped from a recent Kick stream, Clavicular was seen eating at a Florida restaurant when his friend, Andrew Morales, aka the "Cuban Tarzan," spotted three attractive women and pushed the camera their way to show the "gooners."

Soon, the three women made their way to Clavicular’s tabl...
Mashable •

Do you know ball? Inside the internet's most obsessive basketball debate.

There's a moment, familiar to anyone who has spent time in basketball corners of the internet, where someone drops a name into the chat — Kosta Koufos, Sundiata Gaines, Jamario Moon — and the room either goes electric or shakes its head in disappointment. On social media, this is called "ball knowledge."

The term has evolved from casual sports-bar shorthand into something closer to a culture and a game of one-upmanship. However, in the hands of a growing class of basketball content creators, it...
Adweek •

Virtual Vanguard Recap: David Sable

In our latest Virtual Vanguard with David Sable, the discussion examined what’sactually happening inside the consolidation machine—and more important, what CMOscan do to protect their brands’ creative output and strategic partnerships. Following arethe most critical insights and actions for marketing leaders.

In our latest Virtual Vanguard with David Sable, the discussion examined what’sactually happening inside the consolidation machine—and more important, what CMOscan do to protect their bran...
Mashable •

A 12-ton KitKat heist is breaking the internet

A chocolate heist is captivating the internet this week after a transport truck carrying 12 tons of KitKat products was reportedly stolen.

The KitKat bandits intercepted the delivery vehicle mid-route, carrying 413,793 units of a "new" KitKat product from Central Italy to Poland, CBS reports.

Parent company Nestlé told CBS News that the truck is still unaccounted for, and warned that the loss could "threaten" supply chains across Europe. In a follow-up statement on KitKat brand social media ac...
Adweek •

Virtual Vanguard Recap: Jim Lecinski

Our industry is in a critical phase of AI transformation that’s less about tools and more about intent, sequencing, and discipline. There’s not yet a tried-and-true playbook for AI applications in marketing, but there are a few best practices emerging for C-suite marketers looking to move from experimentation to business impact. Together with Professor Jim Lecinski, Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management, our latest Virtual Vanguard discussion f...
Mashable •

J.K. Rowling controversy: A timeline of her transformation

Thirty-five years ago, British author J.K. Rowling was commuting from Manchester to London when she was struck by divine creativity: She imagined the tale of a young, orphaned wizard who was key to unraveling a magically violent authoritarian uprising. In what would become Harry Potter and the Sorcerer's Stone (for American readers), the young mother found her pot of gold.

The idea behind Harry Potter would scale into a 7-book and 8-movie series, a Broadway show, and amusement park franchise, a...
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