Christian Rawson

I’m at my best building teams, developing smart strategies, and seeing great ideas through from concept to results. My background in SEO, social media, and broadcast helps me create brands and campaigns that actually connect. I’ve partnered with startups, regional powerhouses, and global brands to help them find their voice—and amplify it in meaningful ways.







Mashable •

Letterboxd is down, company says it's working on a fix

Updated at 2:20 p.m. CT: Letterboxd is back up, per the company on X. "We're now back online. Thank you for your patience," they wrote.

Letterboxd is down for many users on Sunday, with the film-tracking app confirming service issues and asking users to be patient while its team works to restore access.

According to the outage tracker Downdetector, the majority of reported problems — 54 percent — involve logging in, while another 39% of users report trouble within the app itself; website issue...
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Who controls your AI self on TikTok? One creator has a warning

Bryce Gruber was scrolling through TikTok when a self-tanner promotion appeared on her For You page. The woman rubbing the product onto her body looked very familiar.

It was her. Sort of.

"This is super scary and weird," Gruber, an editor and writer behind the Substack, Extra Good, said in a TikTok posted Aug. 5 "By the way, this is not me. I mean, it’s me, but it’s robot me," she told her 193,000 TikTok followers.

The video Gruber encountered featured an AI-generated version of her enthusias...
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Callum turner takes on the 'Hot Ones' spicy wings, keeps his cool

If you were thinking Callum Turner is the kind of actor likely to stoically soldier his way through Hot Ones while barely showing any signs of pain, then you'd be bang on the money.

In the clip above the actor takes on the series of increasingly spicy wings opposite host Sean Evans while staying impressively cool, answering questions on everything from his new rom-com One Night Only to the time he fell off a horse while training for a role.

The most impressive bit? Not just his ability to hand...
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Sydney Towle, who documented her cancer journey for 1.1 million TikTok followers, dies at 26

Sydney Towle, the TikTok creator who spent the past three years documenting her battle with a rare form of bile duct cancer for a community of 1.1 million followers, has died. She was 26.

Towle's death was announced Thursday in a video posted to her TikTok account by her older brother, Austin, one day after she died. "She fought really hard, and we're so proud of her," he said, thanking the millions of people who had followed her journey and supported their family throughout her illness. Towle'...
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Ariana Grande's 'Petal' video started the wrong debate

We need to talk about Ariana Grande.

Quite literally, the recent nonstop internet discourse about Grande suggests an urgent need to name what's happening to the movie and pop star's body.

Concern mounted in recent weeks as Grande posted Instagram photos of her physique while performing on tour. Some worried the singer was disappearing before their eyes.

Then Grande released the music video "Petal." The imagery in the seven-minute-long film prompted worried fans and onlookers to claim Grande h...
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How ENHYPEN's vampire universe grew far beyond K-pop

Every fandom has its lore. ENHYPEN has an entire universe.

What began as the vampire imagery woven through the K-pop group's 2020 debut has evolved into DARK MOON, a supernatural franchise spanning Webtoon, anime, music, and its own devoted online fandom. But ENHYPEN's commitment to storytelling doesn't stop there. As the group prepares to release THE SIN : BLISS on Aug. 21 — the latest chapter in its SIN universe, which unfolds through cinematic narration, interconnected teasers, and an overar...
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'Larper' is the internet's new favorite insult. Here's what it means.

When I was growing up, there were few words more devastating than "poser."

I still remember getting called one during my freshman year of high school after showing up in a pair of DC skate shoes. It didn't matter that I genuinely liked them. Someone decided I hadn't "earned" them, that I was trying on an identity that wasn't really mine. Two decades later, I still remember how much it stung.

The internet has always had a vocabulary for sniffing out inauthenticity. First, it was "poser." Then c...
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TikTok star Audity reveals what tools (and streaming subscription) are essential to her whimsical work

Whether you need a bit of artistic inspiration or a solid dose of silliness, Audity can be relied on to paint a smile on your face.

Character designer Audrey Hopkins has been thrilling her 13.2 million followers on TikTok with her whimsical and weird drawings on her Audity channel. There, she draws inspiration from movies, TV, music, and her husband, Richard Conley, to create wonderfully silly — and oft sexy — characters.

She's made a Soda Pop hunk inspired by KPop Demon Hunters, crafted illus...
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For creators like Hank Green, AI is now a reputational risk

In the creator world, one of the biggest questions surrounding AI has been how creators should disclose to audiences that they're using AI. Platforms like YouTube rolled out AI labels. Companies built watermarking tools. Creators openly debated where ChatGPT fits into their workflow and when its use should be disclosed. The underlying assumption was that audiences wouldn't mind AI so long as they knew it was there.

Hank Green's recent apology suggests that assumption may no longer hold.

Althou...
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OpenAI's first luxury influencer trip draws online backlash

OpenAI’s first brand trip came with private cabins, monogrammed pajamas, gourmet outdoor dinners, and jars of honey stamped with the company’s logo. Online, the luxury getaway became a much less relaxing conversation about AI.

Over the weekend, the company flew a group of creators to Wildflower Farms, a luxury resort in New York’s Hudson Valley that bills itself as a "meaningful encounter with nature." The creators posted luxurious room tours — rates run roughly $1,500 to $3,100 per night — exp...
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Hank Green apologizes for relying too heavily on ChatGPT

Hank Green has spent nearly two decades answering the internet’s questions, but this time viewers had one for him: Did ChatGPT write that?

Green says it did not, although the controversy has prompted the longtime YouTuber and science communicator to reconsider how much he uses AI in the first place. In a lengthy Reddit response posted July 31, Green said he plans to make fewer videos and pause two online word games after admitting that his reliance on large language models had become "not healt...
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Is Myspace coming back? Owners confirm relaunch plans

Start rearranging your Top 8: Myspace’s owners are hinting at a comeback.

Chris and Tim Vanderhook, whose company acquired Myspace in 2011, say they plan to relaunch the once-dominant social media platform. The brothers confirmed their intentions in Tommy Avallone’s recent documentary Myspace, although they have not announced when the relaunch will happen or what it will look like.

"We still own Myspace," Tim Vanderhook said in the documentary. "We are going to relaunch Myspace. We’re just wai...
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Snapchat bans fully AI-generated videos from Spotlight recommendations

Snapchat is officially joining the race to clean AI slop out of social media.

The company announced July 31 that wholly AI-generated videos will no longer be eligible for recommendation in Spotlight, Snapchat’s discovery feed for trending videos from creators across the platform in order to "reward authentic creativity."

The policy does not prevent users from posting AI-generated videos elsewhere on Snapchat. It also does not disqualify every video that involves AI. Creators can continue using...
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Brad Pitt’s 'Troy' is having a moment 22 years later, thanks to 'The Odyssey'

The Odyssey follows Odysseus on his long journey home from the Trojan War. Its viewers, however, are heading in the opposite direction...back to Troy.

Christopher Nolan’s epic has quickly become one of the year’s biggest movies. The film opened with $264.1 million worldwide, the largest global debut of Nolan’s career, and earned another $90 million domestically during its second weekend. By its 12th day in theaters, it had generated $727.9 million worldwide.

All that attention has also sent vi...
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The best internet moments of 2026 (so far)

Very important editor's note: This story was written before the discovery of Jimothy. Check out our latest coverage of the internet's favorite raccoon.

Despite the decentralized nature of our internet-driven culture, there are still moments that can make millions of netizens focus on the same thing at the same time.

In 2026, that included a rocket launch that reminded us that humans can still do genuinely awe-inspiring things, as well as a baby macaque and his IKEA stuffed animal that broke a...
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How Hearts2Hearts launched a lemon 30 kilometers above Earth

If you thought K-pop comeback promotions had reached their limit, Hearts2Hearts would like a word.

Ahead of the release of its second mini album, Lemon Tang, the rookie SM Entertainment girl group introduced fans to Tangy, an adorable lemon mascot who quickly became the unlikely face of the comeback. What started as a series of mysterious social media posts asking fans to keep an eye out for the citrus character soon evolved into one of the strangest album promotions in recent memory: Tangy was...
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What is a "tradwife"? Nara Smith rejects the viral label

Nara Smith would like the internet to know that she does not wash the dishes.

That detail may surprise anyone who has spent the past several years watching the 24-year-old creator get called one of TikTok’s most recognizable "tradwives" (she has over 12 million followers as of this writing). On the July 29 episode of Alex Cooper’s Call Her Daddy podcast, Smith pulled out her phone and found one definition: “a woman who embraces or promotes a traditional model of marriage and family life” by pri...
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An Oscars trivia question has X united in pedantry

If you've ever been to a pub quiz or a trivia night, you know folks can get granular on the details. And one X user's experience has struck a chord with fellow trivia fiends.

On Thursday, film critic Mattie Lucas (@cinemattie) posted of her experience at a local trivia night, in which punters were seemingly asked to answer one question: "Who won the Oscar for Best Actress in 2025?"

Sounds simple enough, but if your whole category of prowess is entertainment, you're going to take issue with the...
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Kesha, the internet's tooth fairy, wants your teeth

These days, Pokémon cards are harder to come by than human teeth, the latter being a longtime outré collectible of choice for pop star Kesha.

The Grammy-nominated artist has been collecting fans' teeth via X since 2011 (when it was Twitter), per Complex. And on Wednesday, Kesha renewed her collection's crowdsourcing mode, hitting X with a casual PO box for fans to send over their personal pegs.

Kesha's love for collecting human incisors, canines, and molars started back in 2011, when her album...
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What is Orchid AI, and why is its latest ad so controversial?

AI assistants have been pitched as a solution to overflowing inboxes, messy calendars, and trips that still need booking. But what happens when the task being outsourced is remembering your anniversary?

The startup Orchid introduced its personal assistant with a now-viral cinematic video, posted to X July 28, following a woman whose partner has forgotten their anniversary. After she tells Orchid what happened, the assistant contacts him, books a dinner reservation, arranges a flower delivery, a...
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AI companies are buying and destroying old books for training data

AI companies have spent years pulling training material from the internet. Now, as more of the web fills with AI-generated writing, some are looking for text in a place largely untouched by chatbots: used-book shelves.

Until July 28, ISBNdb, a company that operates an online book database, advertised its ability to source as many as 1 million physical books per order for AI developers. The since-deleted page offered books “tailored to your LLM training needs,” according to 404 Media, including...
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Man rolls downhill in giant water balloon in glorious slow motion

The Slow Mo Guys' giant water balloon series is the gift that keeps on giving.

There have been many, many iterations of this format over the years, but the ingredients remains the same in each: Dan, who is one half of the YouTube duo, plus a six foot water balloon. This time a ramp is added into the mix too and Dan climbs inside the balloon before rolling down its slope and bursting forth at the bottom.

The slow motion results speak for themselves.

From YouTubers and TikTok stars to streamers...
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Why fans are divided over the 'Children of Blood and Bone' movie

When the first trailer for Children of Blood and Bone debuted in Brooklyn this week, the excitement inside the room was palpable.

Director Gina Prince-Bythewood described years of research into African history and spirituality. The cast spoke about identity, ancestry, and the responsibility of bringing Orïsha to life. For fans who have spent years imagining Tomi Adeyemi's bestselling fantasy world, it was the first real glimpse of one of BookTok's most anticipated adaptations.

Outside the thea...
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Being filmed by Meta smart glasses? The internet says to play Disney music.

Women receive no shortage of safety advice. Cover your drink. Share your location. Avoid walking at night alone. Text when you get home.

Here is one they may not hear every day: If you think someone wearing smart glasses is secretly recording you, start playing a Disney song.

The advice has begun circulating on LinkedIn, Threads, and other social channels as more people use Meta's smart glasses to covertly film women, prank service workers, and post unsuspecting strangers online. The theory, k...
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