Christian Rawson

I’m at my best building teams, developing smart strategies, and seeing great ideas through from concept to results. My background in SEO, social media, and broadcast helps me create brands and campaigns that actually connect. I’ve partnered with startups, regional powerhouses, and global brands to help them find their voice—and amplify it in meaningful ways.







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From BookTube to bestseller: How Cindy Pham built a creative career on her own terms

Before Cindy Pham became a New York Times bestselling author, she spent years building an audience on YouTube as Read With Cindy, where nearly 600,000 subscribers tune in for her thoughtful book commentary. In today's publishing industry, that's the kind of platform many authors dream of, one that can help sell books long before readers crack open the first page.

But Pham has always been wary of turning creativity into a commodity.

She still works full-time as a graphic designer, deliberately...
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Will Ferrell’s son Magnus has socials swooning over new song, ‘Asleep Talking’

A member of the Ferrell family is going viral, although this time, comedy has very little to do with it.

Magnus Ferrell, the 22-year-old musician and oldest son of Will Ferrell, is reaching a wave of new listeners (and arguably becoming social media's summer boyfriend) through "Asleep Talking," his bedroom-pop single about being unable to stop thinking about someone, even while asleep.

"I AM SO HAPPY!" he captioned a July 3, 2026 TikTok, calling the number of new people showing love to the son...
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Jimothy the raccoon is becoming a video game character

Jimothy has crossed Seattle streets and climbed neighborhood staircases, and now he's wandered into the gaming world.

The unusually shaped raccoon became an internet celebrity after Seattle resident Kiana Hall spotted him in the city’s Ballard neighborhood on July 13, 2026. Since then, his compact torso, rounded back, and long legs have inspired memes, murals, tattoos, merchandise, and an expanding collection of digital recreations.

Players and developers have already begun recreating Jimothy...
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Several U.S. government departments now have TikTok accounts, including the FBI

Multiple U.S. government departments launched official TikTok accounts this week, posting videos promoting the Trump administration to users on the popular video sharing app.

Last Thursday, the U.S. Department of Justice stated that the ban against having TikTok on federal government devices is no longer in force due to the sale of TikTok's U.S. operations to a U.S.-government approved, majority-U.S. owned company earlier this year.

In a memorandum of opinion to President Donald Trump, the Off...
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There might be more than one Jimothy roaming Seattle

Seattle may need to prepare for the possibility of multiple Jimothys — Jimothies? Jimothem? Jimothi? The internet has not yet settled on the plural.

The unusually shaped raccoon became an internet celebrity after footage of him walking through the city’s Ballard neighborhood went viral. But as residents continue sharing possible sightings — including some they claim date back to 2017 — wildlife experts are questioning whether every round raccoon caught on camera is actually the same animal.

Ji...
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Mastercard and Manifest launch a debit card for creators

Creators have another sign that major financial companies increasingly view them as business owners: Mastercard is helping launch a debit card built specifically for the creator economy.

Manifest Financial announced Thursday that it has partnered with Mastercard on the Manifest Business Debit Mastercard, which combines a business bank account and card with tools for managing creator income, expenses, invoices, taxes, and payments.

The card is intended for creators whose finances can look very...
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Johnny Depp teases new film 'Ebenezer' on Instagram, out Nov. 13

Johnny Depp has cleared his Instagram grid and replaced it with three posts carrying a message for his nearly 30 million followers: Prepare to be humbugged.

As of July 23, the actor has wiped his previous posts, updated his profile picture, and transformed his account into an advertisement for Ebenezer: A Christmas Carol, his upcoming movie based on Charles Dickens' holiday classic.

Depp's feed now contains only three branded images that combine to spell "BAH HUM BUG." Read in order, the capti...
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Instagram bans harassing pickup and prank videos filmed with Meta glasses

Meta’s smart glasses allow creators to record strangers without holding up an obvious camera. Unsurprisingly, it's enabled a lot of bad behavior. Now, Instagram is placing new limits on what happens to that footage once it reaches the platform.

In an Instagram Story (first reported by Business Insider), Instagram head Adam Mosseri said the platform would remove smart-glasses videos that show people being harassed or taken advantage of.

"If you’re posting content that is taking advantage of peo...

ANA, 4As, and IAB to Establish Cross-Industry AI Leadership Council and Advance Shared Priorities Across Retail Media, Measurement, and Talent

Marketing's Leading Trade Organizations to Bring the Industry Together for Its First Leadership Summit in October
NEW YORK –  July 20, 2026 -- The Association of National Advertisers (ANA), the 4As, and the Interactive Advertising Bureau (IAB) will create a cross-industry body to lead on AI governance and adoption. This was the most significant commitment to come out of a meeting in Cannes, France, where leaders from all three organizations sat down with a delegation of CMOs from top brands and...
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What happened on the JoJo Siwa Cruise?

For three days in June, JoJo Siwa fans could do more than watch her perform. They could go on vacation with her.

The JoJo Siwa Cruise departed from Port Canaveral, Florida, on June 12 for a three-night sailing aboard Royal Caribbean's Utopia of the Seas, where a regular cruise itinerary became a floating fan weekend: rhinestone bow decorating, a dance class, nightly parties hosted by Siwa, a cabana beach day, and a concert at sea.

Siwa, the singer, dancer, internet personality, and former Danc...
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Googling 'Jimothy' brings up an unexpected surprise

In case you've been away from the internet for a few days, a new celebrity animal has been propelled into the spotlight.

We're talking of course about Jimothy, the viral Seattle raccoon whose unusual shape — which professors have speculated may be a result of congenital spine deformity — has caused footage and photos of him to be shared far and wide.

On Tuesday, Threads users noticed that Jimothy's fame has now been acknowledged by the search engine gods — namely, he has his own Google animati...
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Where was BTS member j-hope at Samsung Unpacked? Here's why fans didn't see him.

BTS member j-hope may be the face of Samsung's newest Galaxy campaign, but fans hoping to see him at the company’s Unpacked event in London on Wednesday were left waiting.

j-hope did not appear in person during the presentation, where Samsung unveiled its latest generation of foldable devices. Instead, the rapper and dancer popped up on screen in a new advertisement introducing the Galaxy Z Fold 8 Wide, Samsung's redesigned, wider foldable phone.

His absence from London was not entirely surpri...
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Taye Diggs challenges studio norms with creator-focused venture Microhouse Films

"Small space. Big stories." This is the motto for Microhouse Films, the vertical video platform that Taye Diggs launched with a mission of empowering creators two minutes at a time.

The venture marks a turn away from the actor's traditional route in television and movies as he tests microdramas — vertical, short-form episodic content.

On July 18, at ViewerCon in Newark, New Jersey, Diggs acknowledged that in the content creator to streaming platform pipeline, long-form, horizontal content has...
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'The Daily Show' is making its first vertical microdrama

The Daily Show is swapping the news desk for romance, billionaires, and vertical video.

Comedy Central announced Tuesday, July 21, that the late-night franchise is producing its first microdrama — a serialized soap opera shot vertically and told through short, cliffhanger-heavy episodes designed for phones.

Its suitably dramatic title is The Daily Show Presents: Two Billionaires Fight to Dominate the Country… And My Heart!

The series follows Alonka, the "beautiful daughter" of an aging presid...
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Was Clayface the first looksmaxxer? The DC villain’s history, explained

Long before mewing, jawline measurements, and "mogging" took over social media, Batman villain Matt Hagen was willing to risk everything for a better face.

That pursuit of physical perfection sits at the center of Clayface, DC Studios' first full-fledged horror movie. Directed by Speak No Evil filmmaker James Watkins, the R-rated origin story stars Tom Rhys Harries, known for Netflix's White Lines and The Gentlemen, alongside Mickey 17 star Naomi Ackie. Warner Bros. released the official traile...
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Seth Meyers shares montage of crowds booing Trump at sport events

Seth Meyers has put together a montage of crowds booing President Donald Trump, the latest such incident occurring last Sunday at the 2026 FIFA World Cup final. With how often it's happened, Trump's probably gotten used to being booed by thousands of people by now.

"At this point I'm guessing Trump's staff tries to make him feel better by telling him he's just being followed around by ghosts," Meyers quipped.

Trump's approval rating has plummeted since his inauguration last year, with The Econ...
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YouTube AI slop policy: Which videos can’t be monetized?

YouTube has spent years encouraging creators to experiment with AI while trying to contain the kind of content those tools produce. Now it’s getting more specific about what crosses the line.

In a July 16 episode of the company’s Inside YouTube podcast, Vice President of Trust and Safety Matt Halprin sits down with creator insider ‪Rene Ritchie how YouTube distinguishes between creators using AI as a production tool and channels that use it to manufacture videos at scale.

The conversation wasn...
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'The Odyssey' 4DX reactions: What the viral theater experience is like

After spending nearly three hours watching Odysseus struggle to get home, some The Odyssey viewers are leaving the theater feeling like they made the journey with him.

That is partly because they watched it in 4DX, a format that rocks the seats with the ships and adds wind, water, fog, and other physical effects to the movie. Videos from screenings are now spreading online and convincing other viewers that IMAX may not be the only way to experience Christopher Nolan’s epic.

Though some moviego...
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Foodie creator Samantha Wilson on her essential tools for cooking up content

After Samantha Wilson sold her house, the 35-year-old creator moved into a tiny shed located in the Montana woods. It had no kitchen, no bathroom, and no running water. If she wanted to cook her own meals, it was going to have to happen outside.

“What started as a necessity eventually became something I genuinely fell in love with,” Wilson says. “Cooking outdoors allows me to combine my love of food and nature, and it brings a sense of peace, freedom, and adventure that you don't get indoors.”...
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Why studios are bidding on YouTube horror projects — and the creators behind them

Hollywood’s next major horror franchise may already be hiding somewhere in your YouTube recommendations. Or at least studios seem to think so.

It's official: three more internet horror creations are heading to the big screen as creator-led movies continue to spark competitive bidding wars across Hollywood.

On July 2, United Artists, Steven Spielberg's Amblin Entertainment, and Amazon MGM Studios acquired the film rights to The Mandela Catalogue following an 11-studio auction. The announcement...
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'Love Island' stars can't accept every post-villa offer. Here's why.

Leaving Love Island USA can give a contestant the kind of audience most aspiring creators spend years trying to build. By the time Islanders get their phones back, they may have millions of new followers, brands filling their inboxes, and television producers considering where they could appear next.

But leaving the villa does not necessarily mean they are free to accept every opportunity waiting for them.

That could matter for Mackenzie "Kenzie" Annis, whose commitment to practicing her split...
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NWSL YouTube views and attendance rise in 2026

The National Women's Soccer League (NWSL) is finding new fans in more places than the stadium.

According to new data from the league, views across its YouTube channels increased 41.7 percent through the first 10 weeks of the 2026 season, reaching 11.2 million. Watch time climbed nearly 50 percent, while subscribers grew 17.9 percent.

Those gains are part of a strong first half of the season for the NWSL. Attendance is up, the league’s social following has expanded, and merchandise sales have i...
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Spotify launches its first global music video chart

Spotify is giving music videos their own Top 50.

On Tuesday, July 21, Spotify launched its first global chart dedicated to music videos, ranking the 50 most-watched videos on the platform each day. Artists can also pitch new videos directly to Spotify's editorial team for the first time, giving them a chance to appear on playlists including Best New Videos, Live Performances, and Today's Top Videos.

The features arrive after a steady expansion of music videos across Spotify, including full-len...
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Watch the 2026 FIFA World Cup halftime show with Shakira, BTS, and Justin Bieber

The 2026 FIFA World Cup final kicked off on Sunday evening at MetLife Stadium, New Jersey, with Argentina and Spain battling it out for the championship title. This year's tournament was a little different though, with FIFA staging its first halftime show in the competition's 96-year history.

Curated by Coldplay's Chris Martin, the FIFA World Cup halftime show was an 11-minute gauntlet of musicians from across the globe, including Shakira, BTS, Justin Bieber, and Burna Boy. The Muppets also pla...
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